Our Marketing Strategy
Let’s take a moment to talk about how we use both traditional and online strategies to promote your home to the largest group of qualified buyers.
We hire a professional photographer and shoot a video walkthrough. Because we know 98% of Buyers start their home search online, having high-quality digital photos and floorplans are an essential part of the home selling process. Our team also uses 3D Matterport tours for the best virtual walkthrough experience.
We use the Multiple Listing Service. It’s important to get your home listed in as many places as possible, ensuring that a wide range of buyers see it. We personally submit the descriptive elements of your home to ensure that you have the best possible representation. When we list your home on the local MLS it’s automatically syndicated to hundreds of websites; including Zillow, Realtor.com, and this one, to name a few. We also post all our listings to ARMLS for a broader audience reach.
We create a single property website. Our team creates a website dedicated to your listing with a unique URL. From there, we can create a QR code for print assets and use paid and organic advertising to push traffic back to the website that features your home.
We use social media to promote your property. Our social media manager will create posts that specifically target potential buyers looking for a home just like yours.
We leverage promotional signage & open houses. Even with all the online tools at their disposal, today’s buyers still want to see your home in person. We provide yard signs with a QR code, property flyers, and an open house strategy that attracts the largest group of qualified buyers.
We provide a free Customized Market Analysis (CMA). The Northern Arizona real estate market is unique to the rest of Arizona, and each community and neighborhood has nuances that affect the home’s value. Automated value systems such as Zillow can be drastically different than what the market will provide. We take a deep look into all the factors and review that with you before we list your home.